Engagement

Gibson Athletic: quarterly social growth across Meta

Social media management for a sportswear and gymnastics equipment brand, with Instagram reach rising 350.1% over 90 days.

Client: Gibson Athletic
Industry: Sportswear and athletic apparel brand
Period: 23 Jun to 20 Sep 2026

389.6KFacebook views, up 297.1%

72KFacebook viewers, up 66.2%

157.1KInstagram views, up 334.7%

+350%Instagram reach growth

The situation

The brand required a consistent content program capable of building an audience and directing traffic to its store.

Our work

A structured publishing calendar for Facebook and Instagram
Product-focused posts and short-form video
Ongoing community management and growth initiatives

The result

Over the quarter: 389.6K Facebook views (up 297.1%), 72K viewers (up 66.2%), 157.1K Instagram views (up 334.7%) and 114 new Instagram followers (up 128%).

Next engagement

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