Anamchara Handfasting Cords: every sale counted with its value

The situation

Sales were reaching Google Analytics without a currency, so each one was recorded at zero. The analytics code ignored the cookie banner, no shopping step before the purchase was measured, and four of the five Google Ads campaigns were bidding toward an add to cart goal that had never recorded a result. When sales dipped, the owner had no reliable way to see why.

Our work

• A complete audit of Squarespace, Google Analytics 4, Google Ads and the Meta Pixel before any change was made
• Purchase events carrying the order value, the currency the buyer paid in and the store's own order number, recorded once per order
• Product views, basket additions and checkout starts measured, so any decline can be traced to the stage where it happens
• Consent mode linked to the store's cookie banner, so nothing reaches Google before a visitor accepts
• Purchase established as the account default goal in Google Ads, with click-by-click instructions for the owner
• Every change logged with its previous setting, then verified with a live test order

The result

Each completed order now reaches Google Analytics once, with its value, currency and order number, and all five Google Ads campaigns optimize toward purchases rather than a goal that recorded nothing. The owner saw revenue appear in her own reports on the first day after the fix, and the store now has a dependable basis for every advertising decision.